The Tempio Industriale logo is a fusion between a church and a factory. Or rather: it is a church built on a factory. I imagined a future in which churches and factories no longer exist, but in which the need to gather and pray remained alive among people. I started from the classic stylized factory with oblique glass roofs to let the light pass and then i added a pointed roof and a rose window that remind me of the classic country churches: the factory where the grandparents worked and the churches where the grandmothers went. For me, this is the main logo of Tempio Industriale, while the other logos collected in these pages are a sort of Exercises in Style “a la Raymond Queneau”.
